Brutal London is part of lettering series developed for different clients or as a own projects. Is this case a lettering and headlines designed for a screenprints at Print Club London, a small screenprinting workshop located in the East of the city.
Brutal London is an opentype font based on hand-lettering and subsequently digitized and transformed, getting its final geometric shape. This exercise involves analyzing a typeface and its personalization and depersonalization: From a manual process drawing the characters by hand those characters undergo a process of depersonalization when are digitized, to return to its personalization by a hand print process.
